5 Hacks for Increasing Your App Installs

App usage around the world has dramatically increased over the last couple of years. Businesses realized that using mobile apps has made reaching out to customers easier and less expensive than other marketing channels.

This comes as no surprise. It is no secret that apps play an important role in the lives of billions of people around the globe. In fact, we spend almost 20% of the total media time by using them. This has given a great opportunity for businesses to reach us easier.

However, getting people to install your app is by no means an easy task. With such fierce competition out there, making yours stand out could turn out to be a real challenge.

You should not despair, though. Below we share five tips on promoting your app across different channels.

App Optimization

App optimization is a top priority for business owners looking to rank high in app stores. Optimizing your app for the app store searches is a great way to help users find it in the sea of similar apps.

Statistics show that there are at least 175 billion app downloads every year, and this goes a great way to show how many apps you are competing against. However, if you optimize it properly, customers will find it easier.

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So how does one optimize an app? It usually consists of finding relevant keywords and adding them in the app’s name and description.

Another step is to make it available in several languages. Depending on your target market, you might want to spread your business and customer base across the globe, not just stick to the local market. This is why you need to translate the app’s interface on as many languages as it’s relevant for your business.

Social Media Marketing

A carefully planned social media marketing campaign is essential for success. By utilizing social media channels that your target market uses the most, you will get a chance to spread the word about your business and app.

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Social media marketing comes in two ways:

Organic marketing

This involves generating app installs and traffic in an organic way. You can achieve this by posting engaging and informative content on your accounts, inviting people to click on it and share it with friends. This tactic does not involve spending a dime.

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Paid Marketing

As the name suggests, this is a form of social marketing where you can reach out to a great number of people by paying to social media sites to promote or advertise your posts and content. This is a good way to get some quick boost. However, not too many people trust and click on paid ads, which means that you should have a good organic marketing strategy in place.

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Reviews and Ratings

If a user wants to install your app because of its functionality, she is more likely to take a look at the reviews first. As you already know, apps with bad ratings and discouraging reviews are less likely to be installed for obvious reasons.

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That said, getting enough positive reviews and ratings should come as one of your top priorities. You can achieve this by providing awesome user experience and the overall usefulness of the app.

Convert Mobile Web Users to App Users

Mobile web traffic could be handy for increasing app installs, as users can be redirected to your landing page where they will find a link to your app and be directed to an app store.

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Offer Discounts and Promotions

By rewarding your customers for spreading the news about your app, you are effectively increasing your app installs. Promotions and discounts are a good idea to get the users excited and willing to bring in their friends and family on board.

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The above hacks are simple but effective ways to increase the number of people who install and use your app. There are many other ways to achieve this goal, but you should start first by implementing these simple steps.

Infographic URL: https://techjury.net/stats-about/app-usage/